What is the primary purpose of garnishing cocktails?

The primary purpose of garnishing cocktails is to improve presentation and add flavor. Garnishes play a significant role in enhancing the visual appeal of a drink, making it more enticing and enjoyable for the customer. A well-garnished cocktail can elevate the overall experience, showcasing the bartender's skill and attention to detail.

Additionally, garnishes often contribute complementary flavors, aromas, and textures that enhance the drink's profile. For example, adding a twist of citrus peel can add brightness and scent, while fresh herbs might introduce herbal notes that marry well with the ingredients in the cocktail. This combination of improved presentation and enhanced flavor is crucial for creating memorable drinking experiences.